I recently received a phone call from a woman who identified herself as an esthetician and who, quite abruptly, began a dart-like inquiry into my eyelash business asking why it was I felt that my eyelash extension procedures were better than any of the other stylists in the area.
It was obvious from the question that she had not seen my work or she would not have wasted her time or mine bringing this up. But I decided to patiently indulge her. So I began formulating a polite but articulate response attempting to describe my many years of experience and the quality that I put into my work, as I was certain this would satisfy her and settle the whole matter. Unfortunately, it did not. Continue reading “What is it that Really Creates Value?”